Polish

Review, refine, and prepare for submission

2 errors

2 warnings

British English OK

Predicted grade: 68-72%

Issues

Word budgetSection 2 (Firm Overview) is 10 words over budget (310 / 300)

Citation\CITE{ansoff1957strategies} is unverified -- promote or remove before submission

Citation\CITE{johnson2017exploring} is unverified -- promote or remove before submission

FormulationSentence in Section 3 is 34 words -- consider splitting

FormulationThree consecutive sentences in Section 4 begin with 'The' -- vary openings

Passive voice'can be attributed to' in Section 3 -- consider active construction

Section	Budget	Actual	Delta
Introduction	200	185	-15
Firm Overview	300	310	+10
Industry Analysis	500	480	-20
Internal Analysis	500	385	-115
Strategic Options	500	320	-180
Conclusion	200	167	-33

Brand equity constitutes a sustained competitive advantage

Addressed

Brand value can erode rapidly through scandal or shifting consumer preferences (e.g., Nokia's decline).

Supply chain integration is inimitable

Not addressed

Competitors with sufficient capital could replicate vertical integration over 5-10 years.

Market development is the optimal strategic option

Not addressed

Market development carries high risk in unfamiliar geographies; diversification might hedge better.

Criterion	Sections	Predicted	Notes
Critical analysis & depth	3, 4, 5	70-79%	Strong framework application; could deepen counter-arguments
Use of evidence	3, 4	70-79%	Good range of sources; 2 citations still unverified
Originality & insight	4, 5	60-69%	Analysis is sound but largely follows textbook frameworks
Structure & coherence	1-6	70-79%	Logical flow; transitions between sections are clear
Referencing & presentation	All	60-69%	2 unverified AI citations remain

AI Copilot

Copilot

I can see you're working on the draft. Section 3 currently has 380 words against a 300-word budget. Want me to suggest cuts?