Outline
Structure your argument and allocate word budget
Total budget 1,847 / 2,200 words
1
Introduction
Frame the strategic question and preview the analytical approach
porter2008five
185 / 200w
2
Firm Overview
Establish the firm context: market, position, key metrics
annual_report_2024
310 / 300w
3
Industry Analysis
Apply Five Forces to demonstrate that the industry is moderately attractive
Five Forces Assessment290 / 300w
Industry Dynamics190 / 200w
porter2008fivegrant2021contemporary
480 / 500w
4
Internal Analysis (VRIO)
Show that the firm holds two sustained competitive advantages: brand equity and supply chain
Resource Identification170 / 200w
VRIO Evaluation215 / 300w
barney1991firmkraaijenbrink2010resource
385 / 500w
5
Strategic Options
Evaluate three options using Ansoff; recommend market development
ansoff1957strategiesjohnson2017exploring
320 / 500w
6
Conclusion
Synthesise findings and state the strategic recommendation
167 / 200w
AI Copilot
Copilot
I can see you're working on the draft. Section 3 currently has 380 words against a 300-word budget. Want me to suggest cuts?