Context
Gather lecture notes, reflections, and raw material
Drop PDFs, images, or text files here
OCR extraction for scanned notes
lecture
Lecture 4 — Resource-Based View
Barney (1991) argues that sustained competitive advantage comes from resources that are valuable, rare, inimitable, and organised. The firm must be structured to capture value from these resources.
RBVVRIOcompetitive advantage
reflection
Personal reflection — Industry dynamics
From my time at Siemens, I observed that supplier power in industrial automation is high because switching costs are enormous. This aligns with Porter's framework but the lecture didn't address how digital platforms are changing this.
five forcesmy experience
reading
Reading notes — Porter (2008)
The five forces framework considers: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitutes, and rivalry among existing competitors.
five forcesindustry analysis
lecture
Case study — Rivian market entry
Rivian's strategy of targeting the adventure-vehicle niche illustrates differentiation in a market dominated by Tesla. Their Amazon delivery partnership provides a captive demand source.
EVcompetitive advantagecase
Requirements
Word limit2,400
Due date28 Mar 2026
FormatPDF, Harvard
Analyse the competitive strategy of a chosen firm using at least three frameworks covered in the course. Evaluate both current positioning and future strategic options.
AI Copilot
Copilot
I can see you're working on the draft. Section 3 currently has 380 words against a 300-word budget. Want me to suggest cuts?